CHI SIAMO PRODOTTI RIVENDITORI TEAMS NEWS C-RIDERS FOTOGRAFIAMO-C REGISTRA-C LEGALIZE SPINACI                    
C-NEWS - 17 SEPTEMBER
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CINELLI, BARRY MC GEE & RVCA AT MELLOW JOHNNY'S
(THE BIKE STORE OF LANCE ARMSTRONG)


The exhibition "Pressure" of artists’ bikes will visit Austin, Texas at the big store of Lance Armstrong, after the enormous success this summer at the VASF gallery in San Francisco.

The Supercorsa Pista by Barry (click to enlarge)
Cinelli has always combined design, competition, technology and art.

Since Cinelli was purchased by Antonio Colombo at the end of the 1970s the company has worked regularly with artists.

Art is in Cinelli’s DNA, and creative talents like Keith Haring, Mario Schifano, Alessandro Mendini and Maurizio Cattelan have made their contribution with catalogue covers, installations, performances, one-offs that are constantly traveling in prestigious exhibitions. RVCA is a rapidly growing young company of surf and skate wear whose success is the result of collaboration with artists, most of them from the area of street art.

Here too the artists not only collaborate on the creation of products, but also function as an observatory, with antennae to catch new cultural trends.

The encounter between these two companies with a similar approach has led to the works of 13 highly acclaimed artists* who have reinterpreted the Cinelli Supercorsa Pista, an icon of worldwide cycling. Some have made sculptures, while others have kept the models in working order, always in the fixed-gear track version.




Barry Mc Gee
The choice of Cinelli was a precise acknowledgment not only in terms of culture, but also regarding the company’s unique history of competitive success.
Cinelli’s Lasers have won an impressive quantity of world and Olympic competitions, and today the development of the track and fixed-gear program is the main objective of  the company.

Besides the 13 one-offs, a bike produced in a limited edition of 50 pieces has been designed by Barry McGee, the most famous street artist in San Francisco, whose works are featured in many museums.

Barry himself, like all the invited artists, is an excellent rider… when he was a kid he rode a Supercorsa Cinelli which he now displays with pride in his studio.





The bikes were all ordered on the first evening, at the opening of the event called "Pressure" in the RVCA gallery at Ashbury and Haight in San Francisco, 19/06/2008.

Some images from Pressure
(click to enlarge)
* Artists:
Ashley Macomber
Barry McGee
Clare Rojas
C.R. Stecyk III
Dan Murphy
Dmote
Jesse Geller
Josh Laczano
Kaws
Madsaki
Phil Frost
Pm Tenore
Stephen Powers

Many websites have covered the event:

http://www.rvca.com/anp/?cat=1
http://www.rvca.com/vasf/blog/?p=397
http://www.juxtapoz.com/index.php?option=com_content&task=view&id=3633&Itemid=50
http://www.supertouchart.com/2008/06/21/sfcycle-killersrvca-cinelli-put-pressure-on-the-street/
http://www.sketchypad.com/2008/06/20/rvca-x-cinelli-present-pressure/
http://www.highsnobiety.com/home/the_daily_news/archive/2008/april/10/rvca_x_cinelli_x_barry_mc_gee_bicycle/index.htm
http://www.hyrcollective.com/daily-blog/2008/06/rvca-x-cinelli-present-pressure/
http://ihavegoodtaste.tumblr.com/post/39437950/rvca-and-cinellis-pressure-art-show
http://flickr.com/photos/huggerindustries/2557712721/

Go on Google and type Cinelli RVCA to discover more sites.

Watch the video of Pressure in San Francisco

LANCE ARMSTRONG ON VIDEO AT "PRESSURE 2"

Lance Armstrong is an art collector and a fixie enthusiast, and he appears in a video by the creative group MASH of San Francisco. The video will make its debut in Austin, at the opening evening of "Pressure 2" on 18 September 2008.
The exhibition will last until September 30.

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